April Taylor, AT Social Media Marketing

Strategically Social – Your Brand Can Win on Facebook

Presented by April Taylor, AT Social Media Marketing

Why Social Media Marketing?

Social media is hands down the most effective marketing channel to build your brand. When implemented and leveraged properly social media is the only marketing platform that allows businesses to have direct conversations with consumers in real time.

It doesn’t matter what you sell or what services you offer, your consumers are using social media daily. Ensuring that your product is the first choice for consumers is a key reason why social media marketing is so important to your brand.

Social Media Content

The recent changes to the Facebook algorithm put a HUGE emphasis on what friends and family share over what businesses advertise. So, when planning your social media instead of creating content for your Facebook business page we create content for the news feed of the people that follow you.

As with any marketing method, social media content marketing can only be as successful as it is well-planned. Strategy is everything, shaping the way content is conceptualized and shared. It’s the process that keeps social media marketing on course, made up of a series of steps that cannot go overlooked.

Bottom line: A well-planned strategy that consists of authentic content creation is the best way to truly cultivate connection with consumers.

When:  Thursday, November 7th, 2019
Where: The Old Spaghetti Factory
111 N. Twin Oaks Valley Rd.
San Marcos, CA 92069

Members:   $25
Guests:        $30
Special 1/2 Price for first time attendees: Contact Sue at the email or phone. For more information, contact: Sue Punian @760-822-2242 or abwamembership@gmail.com.

Networking:    6:00 PM
Dinner:             6:30 PM
Program:          7:00 PM – 8:15PM
Pay online:     Click Here

The Mission of the American Business Women’s Association is to bring together business women of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.